Amazon’s platform keeps changing, and they often update their rules to protect customers and make sure sellers follow better guidelines. The most recent revision is particularly relevant to sellers who deal in items that require batteries. From July 28, 2025, any seller who ships products independently (FBM) will be required to provide some in-depth answers on battery safety when they list or update product listings for products that are battery-powered or include batteries.
This may at first glance appear to be another rule, but in reality, it does influence how you list and organize your products.
If you fail to prepare, there could be some severe consequences, such as your listings taken down or even your account being suspended.
Why Amazon Is Tightening Battery Safety Protocols
Regulators are also focusing more on batteries—lithium batteries particularly—due to growing safety concerns. Overheating, leaks, and potential fires are concerns that have frightened experts and consumers as much as anyone. To combat this, Amazon now insists that all battery-powered items be clearly labeled and manufactured to global safety standards.
This is more than mere legal compliance; it’s about brand responsibility, customer protection, and keeping the trust.
For Amazon, it prevents potentially harmful goods from entering circulation.
It requires higher precaution and accountability from sellers for how goods are handled and exposed.
What Sellers Are Required to Do
When you go ahead and create a brand new listing or when you are editing an already posted listing for any kind of product that makes use of or includes batteries in some way or another, you will be required to enter three very important pieces of information that are important in this process:
Must batteries be supplied?
This particular question serves to clarify the context of whether or not the product of concern is battery-dependent in order to function as intended. It should be noted that even in the case where batteries are not included in the package, you are still required to indicate clearly whether or not the buyer will be expected to source them separately for the product to function as intended.
Do batteries come in the pack? Here you will verify if your product is shipped with batteries enclosed in the box. This specific aspect of information is of extreme relevance, not only for the sake of compliance procedures, but also in order to manage the expectations of your customers towards the product they are about to buy.
What specific materials and components are used in the composition of the battery cell?
It is crucial that you identify the exact battery chemistry you are working with, whether lithium-ion, alkaline, nickel-metal hydride, or otherwise. Each of these other batteries has its own unique handling, storage, and shipping characteristics that are vastly different from one another. Vendors can find this relevant information on the battery case itself, the product tag, or even the retail box that comes with the product. If none of these provide the information clearly and openly regarding the type of battery being referred to, Amazon has a facility where you can select “Other” and input the information regarding the battery manually.
The Risks of Incorrect or Missing Information
One of the key parts of this update is Amazon’s focus on being accurate. Giving wrong information or not answering these questions honestly might cause your listings to be turned off automatically. Things get even worse if your account has a history of not following the rules, as you could end up with your account completely suspended.
Amazon is very serious about this.
They won’t accept guesses. If you don’t have the correct information about the battery, it’s better to contact the manufacturer or supplier before optimizing your listings. Making guesses or assumptions could cause big issues.
How This Affects Your Business Operations
For many FBM sellers, particularly those offering toys, consumer electronics, or household gadgets, this policy will add an extra step to your listing workflow. You’ll need to invest time upfront to collect and confirm battery details across your catalog.
If you work with multiple suppliers or private-label products, consider centralizing battery specification data in a shared document so your team can access accurate information quickly. For resellers, be prepared to do your own due diligence—even if your suppliers have already provided product specs, you are ultimately responsible for listing compliance.
Long term, this particular requirement has the potential to drastically reduce the number of non-compliant sellers that are continuing to operate within categories where battery products are sold. To those companies that truly want to comply with the guidelines and stay within the parameters of the regulations, this is a great chance to stand out from the rest of the market and be regarded as credible and trustworthy in the marketplace.
My Perspective on the Update
While some sellers may view this as yet another administrative hurdle, I think it underscores a reality we all face: marketplaces are evolving toward greater transparency and accountability. Battery safety isn’t just a box to tick; it’s about protecting customers and your brand’s reputation.
Personally, I’m taking this change as a cue to audit all battery-powered listings now rather than scrambling in late July. It’s also an opportunity to double-check that product descriptions, images, and packaging align with the declared battery details—consistency matters more than ever.
What You Should Do Next
If you haven’t already, sit down and go through your list of products and see which of them require batteries or have them included in the box. Get the latest details on the battery types that are being used from your suppliers and keep all this in one handy location.
Take care to leave enough time to revise your product listings well ahead of July 28.
This will prevent you from frantically rushing towards the deadline. It can prevent errors, make sure that everything complies with the rules, and keep your products alive.
In a world where trust and compliance are very essential, doing these ensures that you respect safety and conducting business in a proper manner.
Key Takeaway:
This update isn’t optional or cosmetic. It’s a mandatory shift that will impact your operations and potentially your revenue if ignored. Use this window to prepare, verify, and document. The sellers who get this right will be in a stronger position to earn customer confidence and stay ahead of enforcement.
