Amazon’s Fake Discount Crackdown (Strikethrough): What Sellers Must Know Before It Hits
Amazon is tightening its grip on misleading discounts, introducing major changes to strikethrough pricing that could disrupt conversion strategies built on constant promotions. With stricter List Price validation and a new Typical Price calculation, frequent discounting may now reset your baseline price, removing the very “savings” that drive sales. For sellers, this shift is not just a policy update, it is a wake-up call to rethink how pricing, perception, and profitability truly work together
Read More