Amazon’s Prime Big Deal Days have wrapped up, and while the two-day sales rush may be over, the real opportunity for sellers is just beginning. The event generated huge traffic spikes, but what you do after the sale often matters more than what happened during it.
Many brands look at Prime Big Deal Days as a one-off event — a quick boost before the holidays. The smart ones, however, treat it as a learning moment. It’s a preview of how their listings, ads, and operations will perform during the most competitive shopping season of the year.
Let’s break down what top-performing sellers are doing right now to turn post-event insights into long-term growth.
1. Reviewing performance beyond sales numbers
It’s tempting to focus only on total revenue, but that’s surface-level data. Smart sellers dig deeper. They look at conversion rates, advertising costs, keyword performance, and customer behavior during the event.
Which keywords drove the highest sales at the lowest cost? Did shoppers bounce after viewing the product detail page? Was your ACoS stable or inflated?
Answering these questions helps identify what worked — and what didn’t — before heading into Black Friday and Cyber Monday.
2. Retargeting high-intent traffic
Prime Big Deal Days bring a flood of new visitors, but not everyone buys right away. Many shoppers browse, add to cart, or click through ads but don’t complete the purchase.
This is your warm audience — and it’s gold.
Smart sellers are now retargeting these shoppers with sponsored display ads, discounts, or remarketing emails. It’s a low-cost way to turn existing traffic into conversions without chasing cold audiences all over again.
3. Rebuilding inventory with precision
Nothing stalls momentum like running out of stock just as demand picks up. If your inventory dipped during Prime Big Deal Days, restocking early is crucial.
Shipping delays and warehouse congestion are common in Q4, so sellers who reorder now are setting themselves up for a smoother November. The goal isn’t to overstock — it’s to plan smartly using sell-through data from the event as your guide.
4. Refreshing creative and listings
Buyers’ attention spans are short, and visuals matter. If your ads or product listings didn’t convert as expected during Prime Big Deal Days, now’s the time to adjust.
Update your main images, A+ content, and product descriptions with a fresh, holiday-ready look. Consider running A/B tests on titles and images to see which versions perform better. Even small changes can lead to measurable improvements in conversion rates.
5. Shifting ad strategy for Q4
Ad competition skyrockets after October, and costs climb quickly. Instead of increasing bids blindly, top sellers are reallocating budgets toward proven keywords and higher-converting campaigns.
They’re also testing placements like Sponsored Display and Sponsored Brands Video to capture different stages of the buying journey. The idea isn’t to spend more — it’s to spend smarter with data-backed decisions.
Turning Momentum Into Strategy
Prime Big Deal Days shouldn’t be seen as the finish line. It’s the dress rehearsal for the biggest shopping period of the year. The impressions, clicks, and conversion patterns from this event offer real insights into how your audience behaves when discounts and urgency collide.
By taking the time to analyze results, retarget traffic, and prepare listings and ads, you’re not just reacting—you’re building a plan that scales into Q4 and beyond.
