In the fast-paced world of e-commerce, compliance is not just a regulatory obligation—it’s a cornerstone of business continuity, customer trust, and long-term success. Amazon, being the world’s largest online marketplace, enforces strict compliance standards to maintain the quality, safety, and reliability of its platform. For sellers, navigating Amazon’s complex compliance landscape has often meant juggling multiple dashboards and interfaces. But that’s about to change.
Starting May 29, 2025, Amazon will begin migrating all product and food safety compliance requirements from the Manage Your Compliance dashboard to a new, centralized Policy Compliance page within the Account Health dashboard. This transition is expected to be fully completed by July 2025, and it marks a significant step toward streamlining compliance management for millions of Amazon sellers.
This article explores what the migration entails, why it matters, how sellers can prepare, and the potential long-term benefits of this platform update.
Why Amazon Is Consolidating Compliance Management
Amazon’s seller ecosystem has grown exponentially over the past decade, with more than 9.7 million sellers worldwide and over 2.5 million actively selling on the platform as of early 2025. With such massive participation, the need for a streamlined, intuitive compliance framework has become critical.
Previously, sellers needed to navigate separate dashboards for different types of policy requirements. The Manage Your Compliance dashboard, while useful, operated separately from other account health indicators. This fragmented approach often led to confusion, delayed actions, and in some cases, account suspensions due to overlooked violations.
By merging compliance tracking into the Account Health dashboard, Amazon aims to provide sellers with a centralized control panel that simplifies the process of monitoring, addressing, and resolving policy violations. The migration also aligns with Amazon’s broader goal of improving seller transparency and accountability, which in turn enhances customer trust in the platform.
Understanding the New Compliance Hub: Policy Compliance in Account Health
Once the migration is complete, the Policy Compliance section within the Account Health dashboard will serve as the new home for all product and food safety-related compliance information. This includes real-time updates on violations, documentation status, appeal submissions, and collaboration with third-party Testing, Inspection, and Certification (TIC) providers.
The revamped interface is designed to be intuitive and actionable, helping sellers take immediate steps to resolve compliance issues before they escalate. Here’s how the new setup enhances the seller experience:
Unified Monitoring: Instead of checking multiple dashboards, sellers can now view all compliance issues—ranging from product safety alerts to packaging violations—in one place.
Faster Resolution Workflow: The new dashboard allows for seamless document submission, automated prompts, and clearer next steps.
Integration with TIC Providers: Sellers can coordinate directly with approved third-party service providers for testing and certification, all from within the same dashboard.
Appeal and Support Options: In case of incorrect violations or misunderstandings, the system enables sellers to file appeals efficiently, backed by relevant documentation.
This improved visibility can significantly reduce the risk of losing the Buy Box, account suspension, or listing suppression—common outcomes when compliance violations are not addressed promptly.
What Sellers Need to Know During the Migration Period
The migration will roll out in phases, beginning May 29, 2025, and is expected to conclude by July 2025. During this transition period, sellers must be particularly vigilant. All product and food safety violations may not be immediately visible in the new dashboard, so it is crucial to monitor both the Manage Your Compliance and Account Health dashboards concurrently.
Amazon has committed to providing clear guidance throughout the process, including:
Updated help pages with screenshots and FAQs
Video tutorials demonstrating the new dashboard features
Email notifications to alert sellers of upcoming changes or required actions
Neglecting either dashboard during the transition could result in overlooked violations, which may still impact your account health rating. Since Amazon’s Account Health Rating (AHR) plays a significant role in determining seller status, shipping eligibility, and Prime badge qualification, maintaining a clean compliance record is more important than ever.
How This Change Impacts Different Seller Types
The consolidation of compliance tools affects all Amazon sellers, but its impact varies depending on the type and scale of the business.
For small sellers and brand-new accounts, the streamlined interface is a welcome improvement. Navigating multiple dashboards can be overwhelming for newcomers. A single compliance hub minimizes the learning curve and promotes quicker corrective actions.
For large brands and private label sellers, who often work with third-party labs and certification bodies, the new integration with TIC providers will be a game-changer. Instead of switching between email chains, PDFs, and seller support threads, brands can manage product testing and certification requirements directly from the dashboard.
For food and grocery sellers, the change is particularly impactful. These sellers operate in one of the most regulated spaces on Amazon, facing strict packaging, labeling, and safety standards. Having a unified view of all food safety compliance requirements will significantly reduce the risk of accidental violations or missed document submissions.
Common Compliance Violations Sellers Should Watch For
Understanding what types of violations fall under this update is key to using the new system effectively. While Amazon enforces a wide array of policies, here are some of the most frequent product and food safety violations that will now be tracked in the Account Health dashboard:
Missing or incorrect safety documentation for items like electronics, baby products, or health supplements
Invalid or expired certifications for ingestible goods (e.g., FDA compliance, food handling certifications)
Misleading or non-compliant product labels, including missing allergen warnings or inaccurate nutritional information
Unverified claims on product listings such as “organic,” “BPA-free,” or “hypoallergenic” without third-party testing
Failure to comply with restricted product requirements, including pesticides, hazardous materials, and certain medical devices
With the new dashboard, sellers will receive timely alerts, detailed violation descriptions, and guidance on how to resolve issues—thus minimizing business disruptions.
Best Practices to Stay Ahead of Compliance Requirements
To make the most of this migration and ensure smooth operations, sellers should adopt a proactive compliance strategy. Start by auditing your existing product listings and documentation before the migration begins.
Ensure that all certifications, labels, and safety documentation are up-to-date and uploaded in the correct format. Leverage Amazon’s Compliance Reference Tool to verify country-specific requirements for your product categories. If you work with TIC providers, make sure you are using Amazon-approved labs to avoid delays or rejections.
Sellers should also enable Account Health notifications on both desktop and the Amazon Seller App. These alerts can help you respond faster to violations, reducing the risk of negative consequences like ASIN suppression or account deactivation.
Regularly review your Account Health Rating (AHR) and aim to maintain a rating in the “Healthy” range. If you receive a violation, act immediately. The new dashboard will allow you to appeal, provide documentation, or request additional time—all directly from the interface.
The Bigger Picture: Why This Update Matters
This migration is not just a UI update—it reflects Amazon’s broader push toward enhanced seller experience and operational efficiency. By removing the friction involved in managing compliance, Amazon is empowering sellers to focus on what matters most: growing their business.
Moreover, improved compliance transparency protects customers by ensuring that unsafe or non-compliant products are flagged and addressed more swiftly. This enhances consumer trust, which in turn benefits the entire seller community.
It’s also worth noting that this move comes in the wake of increased regulatory scrutiny on e-commerce platforms globally. With governments enforcing tighter rules on product labeling, consumer data protection, and counterfeit prevention, Amazon’s dashboard consolidation can be seen as a proactive step toward regulatory alignment.
Conclusion: Embrace the Change, Stay Compliant, and Sell Smarter
The transition of compliance management to the Account Health dashboard marks a new era of simplified, centralized, and actionable compliance for Amazon sellers. While the change may require a short-term adjustment, the long-term benefits are clear—greater visibility, faster resolutions, and a reduced risk of account health issues.
Sellers who stay informed, act proactively, and leverage the tools provided will be well-positioned to navigate the transition smoothly and maintain a competitive edge.
As the July 2025 migration deadline approaches, now is the time to audit your compliance practices, engage your team, and prepare to work smarter—not harder—on Seller Central.
