Every seller knows the pain of excess inventory. Those slow-moving SKUs sitting in Amazon’s fulfillment centers aren’t just taking up space—they’re draining profits through monthly storage fees and the looming risk of long-term storage charges.
But this year, Amazon is giving sellers a timely solution. From August 22 to September 1, 2025, Amazon will spotlight Outlet deals on its platform as part of a Labor Day merchandising event, offering a rare chance to turn stagnant inventory into revenue while benefiting from a surge of seasonal shopping traffic.
What’s New About This Event?
During this period, Outlet deals that are discounted by at least 15% will be eligible to appear on a dedicated Amazon Outlet Labor Day landing page. What makes this especially powerful is the additional visibility Amazon is committing to:
- Mobile push notifications will alert deal-seeking shoppers.
- Email campaigns will drive traffic directly to Outlet deals.
- The landing page will showcase discounted items, putting your products in front of bargain hunters at the right time.
In other words, Amazon is not just offering you shelf space—it’s actively bringing shoppers to your deals.
Why This Matters for Sellers
For many sellers, excess inventory is a silent profitability killer. Unsold units increase storage fees, tie up capital, and can even prevent you from replenishing higher-performing products. By participating in this Outlet event, you can:
- Free up warehouse space before the Q4 holiday rush.
- Reduce storage fees by moving aging or overstocked items.
- Attract price-sensitive buyers who may not have noticed your products before.
- Boost your product visibility through Amazon’s own marketing push.
This is more than just a clearance opportunity—it’s a chance to re-engage customers, increase sales velocity, and reposition underperforming products.
Strategic Takeaways
As retailers, it’s tempting to blow off Outlet sales as “fire sales” or desperation plays. But when happening in conjunction with big retail holidays like Labor Day, they can be a tactical measure. With Amazon sending traffic straight to these sales, the upside isn’t about clearing out inventory—it’s about exposure.
Even more critically, selling through excess inventory prior to Q4 means you face the holiday selling season with streamlined storage capacity and improved margins. That planning can be the difference-maker when demand spiking in November and December.
Final Thoughts
The Amazon Outlet Labor Day event (August 22 – September 1, 2025) is a well-timed opportunity for sellers to convert slow-moving stock into sales while riding the wave of seasonal shopping. With Amazon itself boosting the visibility of these deals through email, mobile notifications, and a dedicated landing page, the playing field is tilted in your favor—if you act quickly.
If you’ve been holding off on addressing excess inventory, now is the time. Clear the clutter, recapture lost capital, and set yourself up for a stronger Q4.
