As Amazon continues to evolve its marketplace to enhance customer experience and facilitate product discovery, sellers must transform in order to stay ahead of the curve. The most promising transformation on the horizon in 2025 is the formal introduction of Two-Part Product Titles—a transformation that on the surface may appear nearly microscopic but that actually impacts everything from search visibility to conversion rates.
This change isn’t just about how things look. It’s about how value is communicated more clearly by sellers, optimized more effectively against Amazon’s algorithm, and an integrated experience across devices and product categories.
Let’s break down what’s new, why you should care, and how you can make money from this shift.
What Are Two-Part Product Titles?
Amazon’s new product title format introduces a structured, two-section approach:
1.Short Title – This is the punchy, essential identifier that appears prominently on search results pages and product listings, especially on mobile. It’s where you include just the core details: brand, product type, quantity, size, and variation (like flavor or color).
2.Product Highlight – This is where you can elaborate on the features, benefits, or intended use of your product. It lives right below the short title, offering extra context to persuade the shopper, while keeping the listing neat and digestible.
Here’s a quick example:
Short Title: PureLeaf Herbal Tea Sampler – 48 Count
Product Highlight: Caffeine-Free | Naturally Flavored | Wellness Gift Set
Amazon has made it : this is not optional. Starting January 21, 2025, compliance becomes mandatory, and listings that fail to adopt this structure may be automatically edited or even suppressed.
Why Is Amazon Making This Change?
There are three major reasons behind this update—and all of them benefit both the shopper and the seller.
First, mobile shopping is dominating, and long, cluttered titles simply don’t work well on small screens. By breaking the title into two parts, Amazon ensures that customers see the most important details right away, without the need to scroll or squint.
Second, Amazon wants cleaner, more structured data to help its A9 search algorithm. When sellers stuff every possible keyword and marketing phrase into one long title, it makes it harder for Amazon to understand what the product actually is. This new format enforces clarity, which in turn improves the relevance of search results.
And third, Amazon is focused on consistency across categories and geographies. Whether you’re selling supplements or socks, shoppers should be able to quickly understand what a product is and why it’s worth clicking.
How This Impacts Sellers
At first glance, this may feel like yet another set of restrictions, especially if you’ve spent years fine-tuning long, keyword-rich titles. But for proactive sellers, it’s actually a golden opportunity.
Shorter, cleaner titles naturally improve click-through rates (CTR)—especially on mobile. With less noise, your main product info shines, and you have a separate space to reinforce your value prop with the highlight.
This change also forces more strategic thinking. You can’t just dump every keyword into your title anymore. You have to decide which terms are essential and which can be moved into the highlight—or into bullet points and A+ content.
For brands that already focus on clear messaging and user experience, this format plays right into their strengths. For those who haven’t paid close attention to listing optimization, it’s a chance to reset and upgrade.
The SEO Angle: What to Know
Two-Part Titles aren’t just about human readability—they also have major SEO implications.
The Short Title is where Amazon expects your core keywords to live. These are the terms that not only influence your in-platform search rankings but also your canonical URL—the one that Google sees and indexes.
The Product Highlight, meanwhile, gives you room to include secondary keywords that support your main term without looking like spam. This dual-layer approach gives you better keyword coverage without keyword stuffing.
If you’re using tools like Helium 10 or Jungle Scout, try again to go to the keyword strategy and start testing the best in all sections. Imagine this as a new sandbox for experiments – where all words can count more than ever.
Preparing for the Transition
January 2025 may sound far off, but with thousands of SKUs to update (for many sellers), the clock is ticking.
Start by auditing your current listings. Which ones have long, cluttered titles? Which ones are already halfway there? Prioritize your bestsellers and high-traffic products first. Get your VA or listing team trained up on the new format, and create templates to ensure consistency.
It’s also a good idea to run A/B tests. Try different variations of Short Titles and Highlights to see which combinations drive better CTRs or conversions. You might be surprised by how much a simplified title can outperform a wordy one.
And make sure your listing software (if you use one) is compatible with the new format. Many third-party platforms are still catching up, so don’t assume you’re covered—double-check your tech stack.
Final Thoughts
Amazon’s Two-Part Product Titles aren’t just a formatting update. They reflect a deeper trend in e-commerce: clarity over clutter, precision over stuffing, experience over everything.
In a marketplace where customers have endless options and attention spans are shrinking, the sellers who win are the ones who adapt quickly—and communicate value clearly.
So don’t wait for Amazon to suppress your listings or auto-edit your content. Get ahead of the curve. Rework your titles with intention. And use this shift as a chance to improve not just compliance, but performance.
Because at the end of the day, your product title isn’t just a label. It’s your first impression.
And on Amazon, first impressions sell.
