For Amazon sellers, Q4 is not merely a quarter—it’s the ultimate test of preparation and execution. From Prime Big Deal Days in October through the big guns like Black Friday and Cyber Monday in November, these days can make or break your annual revenue objectives. But there’s one critical ingredient that makes or breaks whether you can maximize these sales chances: delivering your inventory to Amazon on time.
The goal of this project is to promote collective health through occupational therapy. The proposal aims to ensure eligibility for Prime during peak traffic hours. To stay ahead, here are the most important deadlines and changes you should be aware of.
Prime Big Deal Days (October)
If you want to ride the wave of Prime Big Deal Days, ensure your stock is in by these dates:
- Amazon Warehousing & Distribution (AWD): August 29
- FBA Minimal Shipment Splits: September 10
- FBA Optimized Shipment Splits: September 19
This gives Amazon enough time to process and spread your products across its network before the October rush. Missing these cutoffs risks delayed check-ins and lost visibility during the event.
Black Friday & Cyber Monday Week (November)
These two sales giants can drive record-breaking traffic, but only if your stock is live and Prime eligible. Here are the deadlines:
- AWD: October 9
- FBA Minimal Shipment Splits: October 20
- FBA Optimized Shipment Splits: October 30
Think of these as non-negotiable checkpoints. Sellers who cut it too close often end up with inventory stuck in receiving, while competitors capture the surge in sales.
What’s New in 2025: The 7-Day Delivery Window
Amazon now has a 7-day delivery window for deliveries. This implies deliveries within the intended window need to be accepted to be on time. When you deliver late or carriers miss the delivery time frame, you may experience processing delays, which straightawayaffect your Prime status.
How to Stay Ahead
To prevent stockouts and lost sales, use Amazon’s Capacity Manager or AWD (Amazon Warehousing & Distribution). These services provide you with greater flexibility to pre-stage inventory and prevent last-minute shipment delays. AWD, in fact, serves as a buffer—you pre-store inventory in bulk, and Amazon redistributes it among fulfillment centers as demand peaks.
Final Takeaway
The upcoming Prime Big Deal Days, Black Friday, and Cyber Monday are massive opportunities, but only if your products are live, Prime eligible, and fully stocked. Sellers who treat inventory planning as a proactive strategy—rather than a last-minute scramble—are the ones who consistently win Q4.
So don’t wait. Review your shipment plans today, lock in your deadlines, and let Amazon handle the rest. The earlier you prepare, the bigger your Q4 payoff will be.
